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Corporate Identity


  See also Collateral

Whether conveyed through words or images, your corporate identity shapes public perception of your products and services. Zen Design Group can create a total Corporate Identity package tailored to your company's vision and style-then help you protect and maintain its distinctive flair.

Too Cool for Words!
Reinventing ICEE

ICEE came to Zen with a desire to enhance its presence in the marketplace with a refined identity and a modern version of its popular ICEE Bear symbol.

In addition to developing a new corporate image and color scheme, and revamping the ICEE Bear, Zen also guided ICEE in integrating the new image into their existing marketing products.

From squeeze bottles to ICEE machines, Zen's new design concept modernized the ICEE image and ensured and enhanced company's existing brand recognition.


The Importance of Branding
Air-Master's New Look

  Despite its incredible success and already-solid reputation, Air-Master Heating and Cooling wanted to better establish itself as an esteemed local company with unsurpassed customer service.

Zen created for the company a marketing program that would revamp its image without losing its already successful identity, and incorporated the new image into everything from the Air-Master presentation folder to its maintenance contract.



Innovative Imagery
Zen's Designs for HoMedics

After designing a variety of impressive packaging and point-of-purchase displays for HoMedics, a successful home health-care company, Zen Design Group was asked to develop a fresh corporate image that would convey its growth and accomplishment within its specific industry.

Our team created a streamlined, four-color design which we then integrated into a series of marketing and collateral pieces, including company business cards, envelopes, letterhead and brochures.




Phone us 248-398-5209
Zen Design Group     1100 N. Opdyke Road, Suite 200   Auburn Hills, Michigan   48326
Email: info@zendesigngroup.com

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